Samsung fans stay undeterred from buying the company's smartphones within the future, even soon after the Galaxy Note7's two recalls as a consequence of batteries catching fire, in accordance with a survey of 500 US smartphone owners from ReportLinker.
Some 60% of respondents mentioned they had a damaging attitude toward Samsung's handling of your Note7 debacle. But, when asked "Next time you upgrade your smartphone, to what extent would you think about Samsung?," 86% of respondents stated they were probably to consider Samsung.
That is an encouraging sign for Samsung, as it has already announced plans to release a Galaxy Note8 phone in 2017, quashing rumors that the line will be discontinued. The company will offer you a 50% month-to-month discount for South Korean users who exchanged their Note7 to get a Galaxy S7 or S7 Edge.
For those not familiar, here is a swift timeline from the rise and fall with the Galaxy Note7: The flagship Samsung smartphone was released in August 2016, and received leading critiques from enterprise customers. Inside the coming weeks, several Note7 owners in Korea and also the US reported that the phone's batteries ignited even though charging. Samsung recalled the phones in September, and issued replacements. However, even the new phones had overheating troubles. In October, Samsung halted sales and production from the phones. The Note7 is at present banned on most big airlines and train lines.
SEE: The way to get a refund for any Samsung Galaxy Note7
"I believe folks invest in the explanation that there was a manufacturing issue, and it can be fixed in the subsequent telephone," mentioned Jacob Sharony, principal consultant at Mobius Consulting. "It's the initial major issue Samsung has noticed. But it can't take place once more."
The survey's benefits mirror the reaction from the business world. We not too long ago polled the TechRepublic CIO Jury, asking a panel of IT leaders, "Does the failure in the Galaxy Note7 make you query integrating Samsung goods in to the enterprise?" Ten out of 12 tech executives-roughly 83%- answered "No."
For some, the continued trust was because of the fact that numerous other tech organizations have knowledgeable setbacks and recalls. "Samsung seems to be responding towards the issue, it really is rare in its occurrence, and not with all models," said Dan Gallivan, director of facts technology at Payette. "I still trust utilizing their merchandise."
Sharony agreed: The lithium ion found in modern day cell phone batteries is flammable, he mentioned. Although the Samsung situation was resulting from manufacturing, other brands of phones have caught on fire when the plastic insulator has punctured immediately after becoming bent.
"It's happened prior to," Sharony mentioned. "The difficulty with Samsung is it occurred in the 1st month, to about 100 phones, and men and women became worried." Nonetheless, the number of impacted phones was still a fraction from the 2.five million Note7s shipped, Sharony said.
Lots of enterprise customers still refuse to turn in their Note7s because of its attributes and quality of design and style.
In the wake of the Note7 recall, Samsung's third quarter profits dropped 96%, to $88 million. Nevertheless, firm representatives said that they anticipate general earnings to enhance inside the fourth quarter over final year's earnings, primarily based on income from Samsung's chip and display organizations.
In the 14% of survey respondents who stated they had been unlikely to consider buying a Samsung phone, 50% stated they would likely switch to Apple. Some 21% mentioned they would switch to LG, and 18% stated they would switch to Google.
The fact that Google is already deemed a player within the smartphone game bodes well for the business, provided the recent release of your Google Pixel telephone and Google's common push toward hardware. On the other hand, in contrast to Samsung, Google has lots of hurdles to overcome just before its hardware is extensively trusted within the enterprise.
The vast majority-84%-of Americans reported that they're confident in the safety of their smartphones in general, the survey identified.
The three significant takeaways for TechRepublic readers
In spite of the disastrous rollout and recall of your Samsung Galaxy Note7 phone, 86% of smartphone customers mentioned they would still take into consideration purchasing a Samsung telephone, in line with a new survey from ReportLinker.
These findings match those in the enterprise world, as most tech leaders stated in addition they nonetheless trust Samsung products in the enterprise, according to TechRepublic's CIO Jury.
Samsung expects to recover lost income in the Note7s in Q4. Professionals said the enterprise will most likely recover its reputation also, so long as this sort of issue will not come about once more.