Chinese electronics firm Huawei on Thursday unveiled its most recent Mate 9 smartphone in Munich, made to challenge international industry leaders Apple and Samsung with features such as a high-quality camera and higher-capacity battery.
s Korea's Samsung struggles with damaging publicity following the high-profile recall of its flagship Galaxy Note 7 smartphone in response to reports of it catching fire and exploding, Huawei has scented an opportunity.
Standing in front of a graphic comparing how hot the new phone gets though charging compared using a Samsung handset, Huawei customer electronics chief Richard Yu jokingly promised "no explosions!" when charging the Mate 9-to a burst of laughter in the crowd gathered at a hotel within the German city.
Huawei has set itself the ambitious target of becoming the biggest smartphone maker by market share inside three to four years.
Based on marketplace analysis firm IDC, Huawei held 9.three % from the global market place inside the second quarter of 2016, placing it third behind Samsung with 22.eight % and Apple with 11.7 percent.
But Huawei holds the number one particular spot in its residence industry China and says it really is creating inroads into European markets such as Spain and Italy, exactly where consumers frequently invest in phones and SIM cards separately as opposed to bundled from their network operator.
Partnerships with high-end German firms, such as Leica for camera lenses along with a luxury Porsche Design version of the Mate 9, are aimed at moving perceptions with the Chinese firm beyond its lower-end origins.
But Yu highlighted a slew of hardware and computer software capabilities developed in-house by Huawei, which he said allowed for improved processing and gaming functionality, longer battery life and faster charging.
"The most significant part of this telephone is speed," he told the blue-lit conference hall.
He claimed that the telephone would launch preferred apps like WhatsApp and Twitter about 50 percent quicker than competing models from Apple and Samsung.
Computer software constructed in to the phone also aims to prevent efficiency slowing down over time as users set up much more apps and fill the phone with information.